Interview guest on clean heat, heating law and heat pumps
For news programmes, talk panels, podcasts and conferences. You get a sourced figure, an example from the hall and one sentence your audience will remember. Interviews in German or English.
Short bio to copy
One sentence
Anja Floetenmeyer-Woltmann is an expert on clean heat and communication, initiator of Germany’s Heat Pump Info Days and a member of the European Commission’s Heat Pump Accelerator Platform.
One paragraph
Anja Floetenmeyer-Woltmann is a communications specialist and heating-transition strategist. She initiated Germany’s nationwide Heat Pump Info Days, which more than 12,500 people have attended since autumn 2025. Before that she developed the communication for Germany’s nationwide Heat Pump Week (dena, Federal Ministry for Economic Affairs) with 550 events. She is a member of the European Commission’s Heat Pump Accelerator Platform, an advisory board member of Heat Pumps Watch and an EU Climate Pact Ambassador. She gives interviews in German and English.
Questions editors ask me
My answers in brief. The interview behind them ran word for word in several German newspapers, including Kieler Nachrichten and Süddeutsche Zeitung.
What are people afraid of when replacing their heating?
Of making the wrong decision, less of the technology. They worry about costs, do not understand the subsidies, wonder how energy prices will develop, whether their house is suitable and whom to turn to.
Is it worth waiting for the new heating law?
The row over the heating law has made people more uncertain. In the podcast “Alles wird Strom” I assess the new law from the residents’ point of view, in terms of climate policy and law, and evaluate federal policy (German).
What has the hesitation cost so far?
Around €24 billion in additional revenue for gas suppliers and at least 98 million tonnes of additional CO₂: that is what my analysis of the “heating hammer” campaign shows.
FOCUS online, 27 February 2025 (German) (opens in a new window)
How do I know what gets people moving?
I evaluate every evening, 4,943 questionnaires so far. Agreement with “A heat pump can work for my house” rises from 77 to 93 percent in one evening, and 92 percent plan to tackle the topic now.
Source: evaluation of the Heat Pump Info Days, as of 6 November 2026
What can towns and municipalities do?
Invite people and open the hall. More than 12,500 people have come to the Heat Pump Info Days since autumn 2025, over 1,100 in a single evening in Würzburg. The municipality invites, experts answer.
How do you talk about heating without a fight?
With figures that hold up and examples from the neighbourhood. I developed the communication for Germany’s Heat Pump Week (dena, Federal Ministry for Economic Affairs): 550 events, and applications for heat pump funding tripled.
“Hardly anyone still asks whether to get a heat pump. Almost everyone now asks: how do I do this in my own house?”Quote to use · Anja Floetenmeyer-Woltmann
Twice on tagesschau24
Update Wirtschaft, 8 October 2025
Interview, 6 minutes (German)Update Wirtschaft, 18 March 2025
Live in the studio on the ISH trade fair (German)Videos only start when you click.
Contact for editors
Send me a short note on the topic, the programme or outlet and when you need me. I come to the studio, join by video or talk on the phone, in German or English.
You get sourced figures, examples from the halls of the Heat Pump Info Days and press photos on request. I speak manufacturer-neutrally about clean heat, costs and how people reach a decision; for individual products, the manufacturers are the right people to ask.
Transparency
The Heat Pump Info Days are brand- and manufacturer-neutral. Each one is hosted by a municipality and supported by companies from the heat pump industry: Brötje, Buderus, Daikin, LG, Midea, Mitsubishi, NIBE, Panasonic, Stiebel Eltron, Vaillant, Viessmann, Wattgeht, Weishaupt and Wolf, in cooperation with the German Heat Pump Association (BWP). How the Info Days work
Latest
From “whether” to “how”: Germany’s Heat Pump Info Days
How the format works, who supports it and what the surveys show: the background article on the Heat Pump Info Days.
Read how the Heat Pump Info Days workInterviews and appearances
Rekordumsatz: Das brachte die Heizhammer-Kampagne den Gasversorgern
Report on my analysis in pv magazine of the “heating hammer” campaign (German).
Open (opens in a new window)Zurück zu Öl & Gasheizung? Wie teuer wird das neue Heizungsgesetz?
I assess the new heating law from the residents’ point of view, in terms of climate policy and law, and evaluate federal policy (German).
Open (opens in a new window)Electrifying heat: how heat pumps fit into the European integrated energy system
Session of the European Heat Pump Association with the European Commission. I present a case study from my work. The recording is currently unavailable.
Open (opens in a new window)Effektive Kommunikation
Why advice on heating succeeds or fails (German).
Open (opens in a new window)“Vielfach herrscht Verwirrung über die kommunale Wärmeplanung”
Interview on how municipal utilities should explain clean heat (German)
Open (opens in a new window)Klimaschutz? Was kann ich tun?
45-minute conversation, then as managing director of the Climate Protection Agency Hannover Region (German)
Open (opens in a new window)“Kaufen Sie sich nichts mehr mit Verbrennung”
Interview on Hannover’s municipal heat plan, then as managing director of the Climate Protection Agency Hannover Region (German)
Open (opens in a new window)Promoting Heat Pumps: A Communication Strategy for Hard-to-Engage Groups
Karl Dickinson of Urban Future describes how Anja Floetenmeyer-Woltmann uses behavioural design to reach exactly the people considered hardest to engage.
Open (opens in a new window)Interview zum Thema Wärmepumpen mit Anja Floetenmeyer-Woltmann
Open (opens in a new window)Wer wartet, verschenkt Tausende Euro
Interview ahead of the Heat Pump Info Day on Sylt
Interview mit Anja Floetenmeyer-Woltmann zum Wärmepumpen-Infotag
The interview appeared word for word in several newspapers.
Media coverage
Coverage of the Heat Pump Info Days
1150 Gäste informieren sich über Wärmepumpen
Würzburg
Infotag in Plochingen: Welche Wärmepumpe passt und wie viel Fördermittel gibt es?
Plochingen, quoting me
Open (opens in a new window)Großer Wissensdurst zu Wärmepumpen
Uelzen
Alles dreht sich um die Wärmepumpe
Rhein-Erft district
Wärmepumpen sorgen auf Sylt für volle Reihen: 270 Besucher informieren sich
Sylt
Open (opens in a new window)Infotag zur Wärmepumpe für Hausbesitzer
Waiblingen
Thema Wärmepumpen interessiert viele Telgter: Infotag sehr gut besucht
Telgte
Open (opens in a new window)Shall we have a virtual coffee?
Pick a time for a call, I will fit in with your schedule. I look forward to hearing from you!
Enquire by emailBook a call (opens Calendly in a new window)