Keynote topics
Impulses, keynotes and talks are tailored to your audience.
Three talks for your stage
How systematic communication changes behaviour – and what municipal utilities can achieve with it
How municipal utilities use systematic communication to change behaviour and grow revenue: with small steps that customers want to take.
SID Super Impact Day, Lübeck, 29 January 2026
EnquireTransformation as a location factor
How municipalities win the energy transition locally and use it as a location factor: with an understanding of cognitive biases.
Barcamp Metropolregion Nordwest, Bremerhaven University of Applied Sciences, 13 April 2026
EnquireScalable Strategy for Heat Pump Adoption: Community-Based Events with Behavioural Design
How Info Days use behavioural design to bring people to the heat pump, repeatable from town to town.
IEA Heat Pump Conference, Hofburg Vienna, 29 May 2026
EnquireKeynote topics (selection)
- Heat pumps in a nutshell: technology, costs, subsidies
- NEW: Heat pumps in multi-family buildings: technology, costs, subsidies
- Facts don’t change behaviour: what makes communication successful
- Climate crisis and energy transition – change for a stable future
- Municipal heat planning: moderation and introductory talks
- Transformation as an economic factor in municipalities
Talks in German or English.
Communicating effectively in energy advice
Energy advisers deliver good figures and sound recommendations. For clients to actually decide, advice needs a second layer: how people really make decisions, between their need for security, their fear of loss and a look at what the neighbours do. Using examples from heating advice, Germany’s Heat Pump Week and the Heat Pump Info Days, I show how language, structure and a simple first step turn advice sessions into decisions.
- Audience
- Energy advisers and advice teams in municipalities, energy agencies and municipal utilities
- Format
- Webinar or talk, 2 hours including questions and discussion
- Delivered
- GEB webinar “Effektiv kommunizieren in der Energieberatung”, 16 December 2025, moderated by Markus Strehlitz (GEB). Recognised with 2 training credits each for residential buildings, non-residential buildings and energy audits (DIN 16247) / contracting. German.
Contents
- Four traps of climate communication and what works instead
- The elephant and the rider: how gut and head decide together
- Action drives conviction: small first steps towards a decision
- Six biases good advice puts to use: reciprocity, scarcity, commitment, social proof, liking, loss aversion
- Five target groups, five communication interests: from conservative-established to socio-ecological
- Trust as the foundation: a communication design for the advice session
Anja Floetenmeyer-Woltmann ist Kommunikationswirtin, Pressesprecherin und Wärmewende-Strategin. Sie verantwortet die bundesweiten Wärmepumpen-Infotage, ein Veranstaltungsformat, das regelmäßig hunderte bis über tausend Haus- und Grundeigentümer:innen pro Stadt erreicht – mit messbarer Wirkung: hohe Teilnahmezahlen, konkrete Projektanfragen und starke Aktivierung konservativer Zielgruppen. Und das im wohl verbranntesten aller Kommunikationsthemen. Zuvor entwickelte sie u. a. die Kommunikationsstrategie der bundesweiten “Woche der Wärmepumpe” (dena/BMWK) mit über 550 Veranstaltungen und großer Medienresonanz. Wer als Energieberater:in verstehen will, warum Fakten allein nicht reichen und wie man Kund:innen trotzdem sicher zu Entscheidungen führt, findet in diesem Webinar genau die richtigen Werkzeuge.
Enquire about this talk GEB webinar page (German) (opens in a new window)
Shall we have a virtual coffee?
Pick a time for a call, I will fit in with your schedule. I look forward to hearing from you!
Enquire by emailBook a call (opens Calendly in a new window)