About me

Freiburg, 12 March 2026 · Photo: Patrick Seeger / Stadt Freiburg

Anja Floetenmeyer-Woltmann describes herself as a system accelerator. She is an expert and speaker on strategic communication for the energy transition and climate protection. With more than 30 years of experience, she has played a key role in delivering major projects: she initiated Germany’s nationwide Heat Pump Info Days, and before that worked on the nationwide “Heat Pump Week” campaign for the Federal Ministry for Economic Affairs and Climate Action on behalf of the German Energy Agency (dena), with more than 550 events across Germany.

As Managing Director of the Climate Protection Agency Hannover Region, she set up the “Mein Klimacoach” advice campaign, which attracted attention across Germany, and with her team advised the heads of administration of the region’s 21 municipalities, entrepreneurs and residents on technical topics.

Anja connects business, politics and society in cross-media campaigns that not only achieve reach but drive change. Whether an advice campaign, PR for municipal heat planning or a national Heat Pump Week roadshow, she brings the right partners to the table and creates clear messages that reach people simply and directly and, above all, lead them to act.

Anja Floetenmeyer-Woltmann is an appointed member of the European Commission’s Heat Pump Accelerator Platform. She also sits on the advisory board of Heat Pumps Watch (opens in a new window), is an advisory board member of the Lower Saxony Climate Protection and Energy Agency (KEAN) and a volunteer EU Ambassador for the European Climate Pact.

Career

• Since 08/2024

  Self-employed speaker and strategy consultant

  Keynotes, workshops, talks and panel appearances on the energy transition, climate protection and mobility.

  Strategy consulting for public institutions and companies.

  Twice an interview guest on tagesschau24 Update Wirtschaft (03/2025 and 10/2025).

  Best-known projects:

  “Heat Pump Info Days” as an industry initiative: large events on clean heat with municipalities across Germany. More than 12,500 participants since autumn 2025.

  “Heat Pump Week” for the German Energy Agency (dena).

  Figures and results of Heat Pump Week are under Selected projects.

• 2022–2024

  Managing Director, Climate Protection Agency Hannover Region

  Development and delivery of high-reach climate protection campaigns.

  Leading 40 employees, doubling the funding base.

  Projects: the fully scalable “Klimacoach” campaign, regional energy and heat planning, ecobizz, Summer of Mobility.

• 2016–2021

  Senior Concept Developer, MADSACK publishing house | media agency

  Strategic communication for public clients and companies at decision-maker level, strategy and management of cross-media campaigns, agenda setting on climate protection, urbanisation, mobility and urban development.

• 2005–2016

  Head of PR, Aufgesang Public Relations GmbH

  Leading strategic PR campaigns, including litigation PR for Taxi Deutschland. Successfully bringing the mobility transition into public debate. Team leadership and development of innovative communication strategies for SMEs.

• 2004–2005

  Press Officer, Volkswagen Autostadt GmbH

  Press events and PR in event, mobility and sustainability communication.

• 2000–2004

  PR Consultant, pr/omotion Gesellschaft für Kommunikation mbH

  Communication strategies and media relations for energy suppliers and municipal utilities

  Overall communication for numerous municipal utilities

  Topics: clean heat, energy transition, sustainable urban development.

• The 1990s

  Culture and events

  In the 90s I organised what moved Hannover: dance theatre, bands, literature and parties, from 4,000 people in industrial halls to 30,000 on the Opernplatz. Communication, booking and sponsoring went across my desk, and sometimes the contract still arrived by fax before I went on as DJ.