Expert on clean heat and communication

Why people put off replacing their boiler, and what makes them switch

On the news (twice live on tagesschau24), on talk panels and podcasts, on stage and as a consultant, I explain clean heat, the energy transition, mobility and climate protection in clear facts that land emotionally.

Send an enquiry For media Book a call (opens Calendly in a new window)

Photo: Stadt Weinheim / Bernd Kreutzer

Host municipalities

Heidelberg
Gütersloh
Freiburg
Weinheim
Bremerhaven
Weingarten
Moosburg
Telgte
Rhein-Erft-Kreis
Potsdam
Hannover

Boards, clients, stages

European Commission Heat Pump Accelerator Platform
Heat Pumps Watch, advisory board
EU Climate Pact Ambassador
Bundesverband Wärmepumpe
German Energy Agency (dena), 2024
IEA Heat Pump Conference, 2026
EU Sustainable Energy Week, 2025
Urban Future
Metropolregion Nordwest, 2026
Climate Protection Agency Hannover Region, 2022–2024
MADSACK, 2016–2021
enercity and ÜSTRA, campaign with MADSACK

For media

over12,500participants at the Heat Pump Info Days

18Info Days in 2026

30planned for 2027

92%of respondents plan a concrete next step afterwards

92%: evaluation of the Heat Pump Info Days, both series, as of 6 November 2026.

Article

From “whether” to “how”: Germany’s Heat Pump Info Days

How the format works and what it achieves: the municipality invites, experts answer, manufacturers advise.

Read the article

How we can work together

Book me for a keynote, a moderation or consulting, or invite me as an interview guest.

Keynotes

Talks on clean heat, communication and behaviour change, in German or English. Among others in Lübeck, Bremerhaven and at the Hofburg in Vienna.

Moderation

Conferences, expert days and public events: from municipal heat planning to urban mobility.

Consulting

For municipalities, institutions and organisations that want to move clean heat forward locally: info events, workshops and campaigns.

For editors

Send me your request or simply give me a call. I deliver sourced figures, real examples and clear statements.

Send an enquiry Book a call (opens in a new window)

I am a member of the European Commission’s Heat Pump Accelerator Platform, an advisory board member of Heat Pumps Watch and an EU Climate Pact Ambassador. More about me

Back live on tagesschau24

Update Wirtschaft, 8 October 2025 · German · Starts only when you click

Live on tagesschau24

Update Wirtschaft, 18 March 2025 · German · Starts only when you click

55 seconds on stage

Starts only when you click · Still: SID Super Impact Day, Lübeck · German

Testimonials

2026

From the very start I was truly impressed by how professionally Anja sets up this series of large events: finally working with professionals!

Ulrike PfabHead of Communications, Energieagentur Rems-Murr gGmbH

2026

A thousand thanks for this brilliant afternoon and evening with us in Uelzen. Almost 700 interested people!

Karina TimmannClimate Protection Management, Hanseatic Town of Uelzen

Our guests from administration, business and science enjoyed your dynamic keynote enormously, and we were congratulated several times on choosing you as our speaker.

Nicola IllingManaging Director, Metropolregion Nordwest

Keynote and moderation were named as highlights of the day.

Prof. Dr. Sebastian Lehnhofffor the WärmewendeNordwest project; Chair of the Board and Spokesperson of the Energy Division, OFFIS e.V. – Institute for Information Technology

The Heat Pump Info Day in Heidelberg was a complete success and the results speak for themselves: 330 participants, a big gain in knowledge, and at the end 100% of participants were convinced that a heat pump works for their house.

Dr. Florian FriedrichOffice for Environmental Protection, Trade Supervision and Energy, City of Heidelberg

The Heat Pump Info Day in Gütersloh convinced us all round, from the organisation to the response from residents and local heating installers.

Lukas SchmidtCity of Gütersloh, Environmental Protection Department

That opens up perspectives for everyone involved and sometimes achieves the much-needed adjustment of individual positions. A real asset!

Thomas NowakVice President Government Relations and Public Affairs, Qvantum Industries, Sweden · Board member, European Heat Pump Association, Belgium

Whether for a great keynote, as a moderator or as an external consultant with know-how: Anja moves the discussion forward.

Martina DunkerHead of Environment & Climate, District of Wesermarsch

It was great to welcome you at the Urban Future 25 conference in Łódź, and I think the feedback alone showed you how spot on your content was.

Cornelia Forsthuber-AumayrUrban Future Conference and Editor in Chief – citychangers.org

The audience was not only informed but carried along.

Heike HanischManagement, Umweltzentrum Hannover

Anja Floetenmeyer-Woltmann brought about a giant leap in heat pump communication for dena and everyone else.

Kay GlenewinkelViessmann Deutschland GmbH

Little time invested and many interested people inspired!

Tobias MüllerNIBE sales and technical advice, heat pump systems specialist

The survey at the end showed 100% participant satisfaction, including 59% enthusiasm.

Antje BussingerAlfons W. Gentner Verlag GmbH & Co. KG

The heat pump talk was super informative, competent and entertaining, everything was very easy to understand.

ParticipantsA couple attending a Heat Pump Info Day

All testimonials in full · Selected projects

Impressions from the stage and the hall

Audience voting by show of hands at the Heat Pump Info Day in Stuttgart — Stuttgart, 26 January 2026 · Photo: Leif Piechowski

Shall we have a virtual coffee?

Pick a time for a call, I will fit in with your schedule. I look forward to hearing from you!

Enquire by email Book a call (opens Calendly in a new window)

floetenmeyer@waermepumpen-infotag.de